The Jisco K-pop project is the first official representation of Korean culture in Russia. The Cisco brand draws inspiration from the dynamic life of modern Seoul. The author of the idea was the famous blogger Victoria Portfolio, and the main brand ambassadors were her daughters, young bloggers and performers Miroslava and Zlata.
To develop the Jisco concept, the project team visited the most significant and popular establishments in Seoul. The search for the true essence of k-pop culture and its phenomenon went far beyond the famous tourist routes. Inspiration was drawn from the most exclusive, creative and informal places in the city, which was reflected in the menu of the project. Here you can try not only traditional Korean treats such as punoppan and corn dogs, but also unique dishes that are not found anywhere else.
