A Holiday That Will Last: YOU WANNA's Versatile New Year's Evening Collection
The YOU WANNA New Year's collection offers more than just festive "one-night outfits," but ready-to-wear evening looks that are equally at home at midnight, a city dinner, or a cocktail party anytime.
The faces of the campaign are Yulia and Nigina, sisters, founders, and creative directors of YOU WANNA. The capsule collection combines the season's key accents: dresses with dramatic puffs in the spirit of the SS26 pump-the-volume trend, architectural, mannish check jackets that, upon closer inspection, are completely embroidered with sequins, and harem pants in a variety of materials, from shimmering sequins to denim with a glittery finish.
No banal holiday decorations: the capsule collection is in keeping with the brand's signature aesthetic—sexy, provocative, and sophisticated. The shoot, which took place in China, reinforces this message: the urban metropolis becomes a natural setting for the collection.
The new YOU WANNA capsule collection is designed not for a single evening, but for a wardrobe that will last for years: versatile, expressive, and adaptable, it works with any rhythm and anywhere in the city.
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