Sanrio's favorite characters in the new Balabala collection

Balabala presents a new collection featuring Sanrio's favorite characters.

Charming Hello Kitty, cheeky Kuromi and romantic My Melody are three heroines, three worlds filled with vivid emotions and inspiration.

As if coming to life on the fabric, they turn every thing into a small masterpiece, created for pleasant impressions and unforgettable moments. It's not just clothes, but an opportunity for every girl to feel like a part of a fashionable fairy tale where style and individuality go hand in hand.

The collection is ideal for creating vivid images that emphasize the confidence and uniqueness of every little fashionista.

Balabala remains committed to its innovative approach. Unique fabrics with green tea extract are not just soft: they give a light coolness on a hot day and protect it carefully due to their natural antibacterial properties.

The new collection is available in Balabala brand stores and on Lamoda.