ABOUT AGENT PROVOCATEURAgent Provocateur is a world of luxury lingerie where provocation meets impeccable craftsmanship. Renowned globally for its avant-garde style and sensual aesthetic, the brand creates intimate apparel that inspires women to be bold and self-confident.
Founded in 1994 in London's Soho with the opening of its first boutique on Broadwick Street, Agent Provocateur forever changed the perception of women's lingerie. From the very beginning, the brand broke stereotypes, offering vibrant, daring, and forward-thinking designs that sparked a true revolution in the industry.
Today, the brand's creative direction is led by Sarah Shotton — a true provocateur in the fashion world. She takes pride in innovative design that delivers freedom and pleasure. Under her leadership, Agent Provocateur has become one of the most desirable and iconic British brands, proudly women-led.
Agent Provocateur is defined by exclusive design, unique fabrics, intricate embellishments, and signature details. The brand's rebellious spirit shines through everywhere — from provocative advertising campaigns to the atmosphere of its boutiques worldwide. Eclectic, decadent, and romantic, Agent Provocateur collections continue to explore new horizons, remaining a timeless symbol of sensuality and style.
At our boutique, you will find: exquisite lingerie, robes, accessories, and swimwear that celebrate your individuality and make you feel like the heroine of your own story.
