ABOUT AGENT PROVOCATEUR Provocative and sensual, Agent Provocateur is renowned worldwide for its superb craftsmanship and avant-garde style. Welcome to a world of luxury lingerie designed specifically for women. Founded in 1994 in London's Soho, where it opened its first boutique on Broadwick Street, the brand reimagined lingerie. Agent Provocateur breaks the mold by creating bold, colorful and provocative lingerie that is ahead of its time. Having revolutionised the industry, Agent Provocateur is now under the creative direction of Sarah Shotton. A true provocateur, Sarah Shotton prides herself on her innovative designs that offer freedom and pleasure. Over the years, she has built Agent Provocateur into one of the UK’s most coveted and iconic female-led brands. Agent Provocateur is a global brand of luxurious, sensual lingerie featuring exclusive designs, unique fabrics, intricate embellishments and distinctive details. The brand's rebellious approach is evident in both its advertising campaigns and boutiques around the world. Eclectic, decadent and romantic, we continue to break new ground with each collection.
