Boardriders is more than just a boardshop. The place is dedicated to involve everybody into the world of action sports, tell them an interesting story, and attract attention of even those who haven’t ever been into action sports at all. By opening the Boardrides stores all over the World, Quiksilver helps action sports industry grow by supporting and increasing the community.
Quiksilver opens Boardriders stores in the biggest snow, skate and surf centers and World capitals. The Boardriders appearance in Moscow indicates the high level of action sports culture in the city, putting it on the same level with New York and Barcelona.
